At last week's KEVIN GEEKS OUT ABOUT MONKEYS we shared a popular story of how in the late 1950's DC Comics Editor Julius Schwartz discovered that gorillas-on-covers = SALES. Eventually all the comic editors wanted apes on the cover. But Schwartz didn't want to kill the goose (or gorilla) that laid the golden egg; he said only one gorilla cover each month. Since then, gorillas have been a staple of comic artwork. Below are some of those covers. (Story continues after the jump.)
NOTE: Just before the show began, I was rehearsing with M. Sweeney Lawless, who did this segment with me. Some guy saw the color copies and introduced himself as a DC Comics editor. (weird, right?) We asked, "Is gorillas-on-covers true or an urban myth?" He said "It's true. Gorillas sell." There you have it.
